Start with an “About Us” section
Does your business have a unique story? Tell potential customers about you, why you started your business, and how long you’ve been working in the industry. Do you have a mission statement? Describe what makes you and your business special.
Give an overview of your products or services
Explain how your products or services will benefit the reader. Do you offer personalized service, low prices, high quality? Explain what makes you and your business so unique.
Stay Positive
Instead of pointing out what others do wrong, point out what you do right. By staying positive, you communicate strength and confidence.
Include an offer and tell your readers to take action
Give your readers a good reason to act now. For example: “Call today and save 50% off your first appointment!” Or try giving them a tear away coupon or promo code to access a special page on your website.
Contact information
Don’t forget to include all of your company’s key contact information: name, address, phone number, e-mail address and Web site.
Use customer testimonials
One of the best ways to build trust with potential customers is to share positive feedback from your existing customers. A few short quotes of praise about your business will add to your credibility and help new customers feel secure about doing business with you. If you don’t have testimonials, you can call attention to awards you may have won or list your local business affiliations.
